How you feel about money says a lot about you
By Michelle Archer, Special for USA TODAY

If cold, hard cash has a soft and fuzzy side, longtime financial adviser Susan McCarthy aims to expose it in her new book, The Value of Money.

Money and emotion inevitably go hand in hand, McCarthy says, despite the commonly held view that we shouldn't let our feelings interfere when it comes to financial decision making.

Rather than ignoring our emotions, McCarthy argues we should scrutinize how we feel about — and deal with — money. For example, do you feel glee when someone else experiences a financial misfortune? Are you prone to spending more money than you have? Do you argue with others about money? Are you pleased with your answers to these questions?

"Most situations," she writes, "point the way to some important lesson if we care to look on them in that way." It's this quest for the deeper meaning — the "hidden wisdom of money" mentioned in the book's subtitle — that McCarthy says she hopes will translate to better money management and greater personal satisfaction for her readers. Read the complete article
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From The Oklahoman dated July 10,2005. Clytie Bunyan, Business Editor, in her column "Out and About".

MORE THAN WEALTH "offers a look into McCarthy's soul, her reasoning, ethical struggles and the compassion she's learned from listening to clients' stories ... It mostly offers a look into the mind of someone with a heart, someone who actually worries about her role as steward of other people's money."

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 From an article entitled "Heartfelt Money Advice" written by Steven E. Wedel for OKCBusiness dated May 16-29,2005. (In the column called "Personal Finance".)

"Being first vice president and a financial advisor for a global financial services firm would exhaust most people, but not Susan McCarthy. In fact, her day job provided the epiphany that drove her to write her first book."
"Writing the book... has helped her become a better financial adviser, something she discusses when she addresses business groups looking for ways to better their business."

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From Stephanie Ayala, Oklahoma, the magazine of the Oklahoma Heritage Association.

"This book is a beautifully-written script of how money can either ruin a person, or allow a person to serve mankind in great and majestic ways."
"...a delightful and readable book about how emotions about money decisions can reflect the character of those involved."
"These are stories of grace and beauty - and of frailty and fear."
"... a clear blueprint for how all of us should live our lives."

Click here to buy Dr. Susan’s thought provoking book